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Bubs

Stage 1 Organic Grass Fed

Certified organic grass-fed cow's-milk formula from Australia.

AU / NZ · AustraliaCow's milkRoutineOrganic

Higher estimated intake vs anchors for at least one metal.

Product line

Bubs Organic Grass Fed

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Stage 1 is the lab-wired SKU for this line. Sibling stages keep their own lab status — we do not share or invent µg/kg across stages without confirmation.

Lab report

Detected heavy metals

Consumer Reports independent testing, March 2025 · powder concentration · article · results PDF (soft citation — CR commercial-use license remains a gate)

Lead1.9 ppb
00 → citeable max at ~85% (ppb)23.53

EU max (Reg 2023/915): 20 ppb cite · US: No FDA formula ML

Total Arsenic2.9 ppb
00 → citeable max at ~85% (ppb)11.76

FDA juice bench: 10 ppb (not FDA formula ML)

Cadmium1.9 ppb
00 → citeable max at ~85% (ppb)11.76

EU max (Reg 2023/915): 10 ppb cite · US: No FDA formula ML

Aluminum1,985 ppb
00 → citeable max at ~85% (ppb)470.59

FAO/WHO MPL: 400 ppb (not EU/FDA formula ML) · US: No FDA formula ML

Metals not listed were not reported as detected in this round. Missing is not a clean bill of health. How to read these numbers →

About the screening score. This draft ranks by estimated formula-window intake vs named protective anchors (MADL / RfD / FAO-WHO where cited) — not cohort percentiles and not LeaveDuration “lifetime” math. Missing metals are listed as not tested and do not earn a purity bonus. EU 2023/915 powder maxima remain on the lab bars. HiPP Dutch Stage 1 Pb/Cd sit under those MLs and still show year-window intake here. See Learn. DO NOT treat as merged product math until James reviews.

~1-year intake listing

Estimated intake vs protective anchors

24fl oz / day

Default scenario: 24 fl oz/day × 365 days (~105.6 g powder/day at 4.4 g/fl oz). At this volume, feeding Stage 1 Organic Grass Fed costs about $6.34/day ($190/month).

Lead73µg / 365d · 0.20 µg/day40% of CA OEHHA MADL · below
Inorganic Arsenic112µg / 365d · 0.31 µg/daytotal As context · iAs not tested
Cadmium73µg / 365d · 0.20 µg/day5% of CA OEHHA MADL (Cd) · well below
Aluminum76510µg / 365d · 210 µg/day496% of FAO/WHO MPL (powder) · well above

Incomplete coverage: 3 of 4 key metals measured. Missing rows are not treated as clean.

Anchors are protective references (e.g. CA OEHHA Pb MADL 0.5 µg/day; Cd MADL 4.1 µg/day; EPA iAs RfD with disclosed 6.1 kg infant; Al FAO/WHO 400 ppb powder MPL as screening context) — not “safe/unsafe” diagnoses and not EU legal MLs. Assumptions are editable above. See Learn. Discuss with your pediatrician.

Where to buy

$47.99≈ 28.2 oz container · $1.70/oz

Approximate US retail — prices vary by store.